How Brightwave Media Uses an ROI Chatbot to Power Smarter Client Campaigns
15 May 2025
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5 min read
Introduction
To handle client ROI questions with speed and precision, Brightwave Media built a AI-powered chatbot that combines campaign data, benchmarks, and formulas into instant, actionable insights.
ROI calculations often involved multiple people working together manually
To address this, Brightwave integrated a AI-based ROI calculator chatbot into their internal dashboard. The chatbot pulls from multiple data sources including industry benchmarks, historical campaign data, client-specific performance metrics, and real-time ad spend. With this data, it dynamically calculates projected revenue, ROI, CPA, and break-even points based on inputs like budget, AOV, and funnel step performance.
For example, when a media planner inputs: “Client A, $8,000 budget, AOV $120, estimated conversion rate 2.5%,” the chatbot responds:
Planner: “What’s the projected ROI?”
Chatbot: “Based on a 2.5% conversion rate and $120 AOV, the projected revenue is $24,000. That’s a 300% ROI. CPA is approximately $40 per conversion.”
Effective project management in remote teams requires clear communication, goal setting, collaboration, trust, and work-life balance. By implementing these tips, you can lead your remote team to success and achieve your project goals efficiently and effectively.
Conclusion
In conclusion, effective project management in remote teams requires clear communication, goal setting, collaboration, trust, and work-life balance. By implementing these tips, you can lead your remote team to success and achieve your project goals efficiently and effectively.